Synopsis
Our music video is going to follow the codes and conventions of a generic horror movie. The introduction to our music video will consist of many shots of the killer getting ready to leave and go to murder the victims one by one. Our music video will consist of a chase sequence between 3 people and a killer; the different people will be chased and killed in the 3 different verses of the song. In the chorus’ the shots will consist of a TV with the killers mouth lip syncing to the song, also in these chorus’ there will be chase scenes and shots of the killer walking around the areas. Throughout the music video the killers’ identity will not be revealed to show a sense of mystery.
Treatment
For the introduction of our music video there will be many shots of the killer getting ready to leave and go out to murder the victims one by one, we are going to do this as a tribute to the opening credits of the TV series Dexter. It will be quite dark with light only focusing on the main parts of the killer; his face, his hands etc. In one shot there will be a knife, with the killers face reflected off it to give a sense of mystery and since there will not be any weapons shown during our video, let the viewer know there is a weapon involved. This intro sequence will give the viewer an idea of how the rest of the video is going to pan out.
For the first verse we are going to use some abandoned areas around the college and the area near the college parking lot as the scenes for the first chase. This will involve Victim 1 running away from the killer through these areas, we are shooting day for night to give the music video a darker feel to it. The killer follows victim 1 to a locked door which the victim tries to open to escape. The shot cuts to a close up of the killers face which is how every murder shot will end because we are not going to carry a knife around public places.
The second verse will completely shot in first person as if the viewer themselves are running from the killer to add a sense of fear. Victim 2 will be running through a park to try to escape the killer, this is a public place, and added with the first person view we want to give the viewer a feel that they are not going to be safe wherever they go. Like verse 1 this will be shot day for night. The end of this scene will result in the victim falling over in the park and turning and looking up to see the killers face over them. There will then be a close up of the killers face over them before it cuts to the second Chorus
Verse three will show victim 3 being chased through an abandoned industrial estate which is by the docks. This is a typical horror film moment where you would be saying “no don’t go in there” as halfway through the verse victim 3 will run into an abandoned warehouse. An abandoned area is a typical setting for horror films so we thought this would be a good idea. This will be shot day for night like the rest of the music video to keep the view of it all seem smooth.
The first Chorus will be shot in Shaun’s garage with a TV on top of a wooden box of some sort, it will just have a wall as the background to get the viewer to just concentrate on the TV itself. On the TV will be Shaun’s mouth lip syncing to the chorus, but since he is wearing a mask in the rest of the music video it is just hoping the audience will assume it’s the killer. You will only see his mouth on the screen as to not reveal the killers identity.
The second chorus will kind of be the same, except it will carry n from the second verse where victim 2 is killed. The TV will show the killers fave, then the camera tilting to the side where we will be able to see victim 3 clearly in shot going to run away. This will be followed with the killer lip syncing to teh rest of the chorus
The third Chorus is played twice at the end of the film as the music is playing the song out, on this you will see the deaths of the three victims with shots of the killer walking around, as the chorus plays round the second time it will be an extreme close up of the TV with the killers mouth lip syncing to the chorus. At the end of this as the final part of the music is playing, a shot of the killer walking away will play as the music video ends.
Friday, 11 December 2009
Shooting Script
Mr Voorhees
It’s Friday the 13th
Intro Sequence.
Creating masterpieces
Slice and slashing teens
Murdering prom queens
Elaborate death scenes
High pitched screams
Pleasing the fiend within
Killing season begins
First chase scene, Killer chasing victim 1 through alleys and abandoned areas.
I was craving a New Nightmare
Killing at will with wheelchairs
This is the Dream Master
Slashing throats from a mirror
The kiddie killer of horror
Descending into your nightmares
Scarred skin a gloved hand
But this isn’t the Neverland Ranch
This is Dennis the Menace with the clawed hand
End of chase sequence, Killer kils victim 1, victim 2 sees death of victim 1 and runs away.
One sandwich short of a picnic basket
One victim away from an urban legend
One step away from catching ya’
Two steps ahead of the next psycho slasher killer
Lip sync of killers mouth on TV screen, don’t see any other part of killers face.
Knife glistens in the moonlight
You can call him mike
Matter of fact he’s not the talkative type
With no help in sight
Better run for your life.
Second chase scene starts, victim 2 being chased through park
Camp Crystal Lake
Hammering your headache
Visions of my mother
Call me Norman Bates
Stomping the ground like earthquakes
Ed Geins your trust
Serial killer traits
Leaving you under floorboards
Covered in dust
Run away you must
He’s dangerous
A zombie with his head hanging off
Dawn of the Dead
Dragging himself up flights of steps
Decaying flesh
You’re frightened to death
Gasping for breath
More of second chase sequence, ends with victim tripping over and tilting camera to see victim 3 running away.
One sandwich short of a picnic basket
One victim away from an urban legend
One step away from catching ya’
Two steps ahead of the next psycho slasher killer
Second Chorus, same premis as first chorus, shows victim 3 running away, followed by lip sync.
I am the hockey mask
Chasing you in the dark
Running through the mud in abandoned car parks
My machete will tear you apart
Chopping you into spare parts
This is serial killer art
Sprawled across the canvas
More lost than Dorothy in Kansas
In the shadows I’m lurkin’
I’m the reason your picture’ll
Be on the back of milk cartons
Victim 3 running round abandoned industrial estate, followed closely by killer.
Welcome to the slaughterhouse
Shoes off on the mat
Head off on the butchers slab
Dumped in a shopping bag
Spinning in the laundry mat
Decapitated and gagged.
Victim 3 running into abandoned building, trips up, see killer standing over her close up iof killers face.
One sandwich short of a picnic basket
One victim away from an urban legend
One step away from catching ya’
Two steps ahead of the next psycho slasher killer
Final chorus, showing chase scenes on TV, also killer walking around.
One sandwich short of a picnic basket
One victim away from an urban legend
One step away from catching ya’
Two steps ahead of the next psycho slasher killer
Extreme close up of killers mouth, lip syncing to final bit.
[INSTRUMENTAL]
As final music plays out, Killer walks away.
It’s Friday the 13th
Intro Sequence.
Creating masterpieces
Slice and slashing teens
Murdering prom queens
Elaborate death scenes
High pitched screams
Pleasing the fiend within
Killing season begins
First chase scene, Killer chasing victim 1 through alleys and abandoned areas.
I was craving a New Nightmare
Killing at will with wheelchairs
This is the Dream Master
Slashing throats from a mirror
The kiddie killer of horror
Descending into your nightmares
Scarred skin a gloved hand
But this isn’t the Neverland Ranch
This is Dennis the Menace with the clawed hand
End of chase sequence, Killer kils victim 1, victim 2 sees death of victim 1 and runs away.
One sandwich short of a picnic basket
One victim away from an urban legend
One step away from catching ya’
Two steps ahead of the next psycho slasher killer
Lip sync of killers mouth on TV screen, don’t see any other part of killers face.
Knife glistens in the moonlight
You can call him mike
Matter of fact he’s not the talkative type
With no help in sight
Better run for your life.
Second chase scene starts, victim 2 being chased through park
Camp Crystal Lake
Hammering your headache
Visions of my mother
Call me Norman Bates
Stomping the ground like earthquakes
Ed Geins your trust
Serial killer traits
Leaving you under floorboards
Covered in dust
Run away you must
He’s dangerous
A zombie with his head hanging off
Dawn of the Dead
Dragging himself up flights of steps
Decaying flesh
You’re frightened to death
Gasping for breath
More of second chase sequence, ends with victim tripping over and tilting camera to see victim 3 running away.
One sandwich short of a picnic basket
One victim away from an urban legend
One step away from catching ya’
Two steps ahead of the next psycho slasher killer
Second Chorus, same premis as first chorus, shows victim 3 running away, followed by lip sync.
I am the hockey mask
Chasing you in the dark
Running through the mud in abandoned car parks
My machete will tear you apart
Chopping you into spare parts
This is serial killer art
Sprawled across the canvas
More lost than Dorothy in Kansas
In the shadows I’m lurkin’
I’m the reason your picture’ll
Be on the back of milk cartons
Victim 3 running round abandoned industrial estate, followed closely by killer.
Welcome to the slaughterhouse
Shoes off on the mat
Head off on the butchers slab
Dumped in a shopping bag
Spinning in the laundry mat
Decapitated and gagged.
Victim 3 running into abandoned building, trips up, see killer standing over her close up iof killers face.
One sandwich short of a picnic basket
One victim away from an urban legend
One step away from catching ya’
Two steps ahead of the next psycho slasher killer
Final chorus, showing chase scenes on TV, also killer walking around.
One sandwich short of a picnic basket
One victim away from an urban legend
One step away from catching ya’
Two steps ahead of the next psycho slasher killer
Extreme close up of killers mouth, lip syncing to final bit.
[INSTRUMENTAL]
As final music plays out, Killer walks away.
Thursday, 10 December 2009
Video in Interactive Media Technologies
Codec’s are used to compress all kinds of file, from video, to game. There are specific Codec’s for each kind of file, and to use them you need the same codec on both ends of the file compression transfer. A codec is needed to compress files to send over the internet, seeing as the average download speed is about 2MB/s and a full length film is around 800MB it would take a long time to download, so codec’s are used to compress these files down to make it easier for download. However to decompress these files you need the same codec on your side of the transfer, for example MPEG-4 is one of the most commonly used codec’s on windows computers, and are preinstalled on things like windows media player so when you download files there are automatically decompressed for you.
If you are downloading a game file however you would need a different kind of codec to work off. WinRar is one of these; it can open and decompress files to full size to be able to transfer onto disk. These are good ways of transferring data as it helps downloading take less time, but is only good if you have the right codec to work with.
Downloading is the transfer of files from one computer to another via the internet. There are many factors which affect download speed and how things need to be downloaded. The speed of downloads is conveyed in its bit rate, this is the number of bits that are conveyed or processed per unit of time. For example if an average sized door was the bit rate and a person was the file to be downloaded the loading speed would be extremely quick. However if you were trying to fit an elephant through this door it would take an extremely long time. The average download speed of a computer is 2megabits per second.
Frame rates are the measure of the rate or frequency at which an image device produces unique consecutive images. The FPS (frames per second) of a video is the speed at which the images in the video are played, in British cinema the FPS of a movie is 25 FPS, and in American cinema it is 24 FPS. FPS can be compressed to about 12-12.5 FPS before you start really noticing a change, the lower the FPS is the more jerky a movie will seem, whereas the higher FPS the smoother the movie will run. Video files compressed for download are usually compressed to 12-12.5 FPS to make the file smaller making it easier to send or be downloaded.
Screen Resolutions convey the number of distinct pixels in each dimension that can be displayed; this can change the size of the screen to the amount of colour shown on the screen. The size of the screen can depend on the resolution you need for a good image, for example a smaller computer monitor would possibly only need a resolution of 800x600 to show a nice clear image, but a bigger screen may need a resolution of 1440x900 to show a clearer image.
File sizes are measured in; Kilobytes, Megabytes, Gigabytes, Terabytes, Petabytes, Exabytes, Zetabytes, and Yottabytes. 1 KB is the smallest size you can get, and you can fit 1000KB in 1 MB, this trend carries on for the rest of the spectrum; 1000 MB in 1 GB etc. The size of a file will depend on how fast it is downloaded from the internet; a smaller file size will be downloaded faster than a larger one.
Picture ratios are used for video production all over the world. The ratios are used to make sure there is a universal size for, film, TV etc. The old picture ration used to be 4:3 making video and TV extremely box shaped in size, nowadays however the picture ratio is 16:9 giving a more panoramic, widescreen view. The picture ration is only a guideline, because as long as you stick to the ratio it doesn’t matter about the size of it, the screen could be from 16cm x 9cm or even 16 miles x 9 miles, as long as the ratio stays the same the video will stay the same quality.
These videos have to be played on the right media players. If you have a DVD it would need to be played on a DVD player, or you would need to have a DVD drive on your computer. To play these on computers, you can get DVD programs for your computer, such as Power DVD, to give a good quality film. On Apple Macs, the primary media player is QuickTime, this is apples own media player and plays all videos made for Apple Mac, or downloaded onto a Mac computer. For Windows, the media player is Windows media player, which plays all video files from the internet, and also MP3 and WAV files for computers. This means you can listen to music as well as watch videos on this programme. For mobile phones you have Real player, which is a smaller media player and is what Smart phones etc use to play downloaded videos on. This is a lower quality player but works with smaller mobile videos. If you wanted to watch TV or listen to Radio on the internet when you wanted there are site such as BBC Iplayer, which lets you watch TV on demand and listen to radio from any of its various stations, live or Pre-recorded. Media players are good because it means that anyone can download videos and watch them rather than have to trouble with acquiring the correct codec for the job.
Streaming video is what is done on sites like YouTube or Newgrounds, and is majorly user-generated content. This means you can put anything you want on the internet to share with anyone; these videos are only viewable on the internet and don’t involve any downloading.
You can embed certain videos off YouTube onto a blog or any other website you may own. This is useful if you are writing up about these things or just want to show off a good video. Embedding involves taking the specific HTML format and copying it onto a different site to show the video as it is in its own little player. You can choose the sizes of these as well if you wanted a larger video than normal.
Videos can also be tagged with certain keywords associated with the content in the video, making the video searchable on Google, or Bing for example, this can help you get your video onto the web quicker and found by people searching for your keywords. This works on streamed videos as well as downloaded videos so you can choose to get the video either way.
If you are downloading a game file however you would need a different kind of codec to work off. WinRar is one of these; it can open and decompress files to full size to be able to transfer onto disk. These are good ways of transferring data as it helps downloading take less time, but is only good if you have the right codec to work with.
Downloading is the transfer of files from one computer to another via the internet. There are many factors which affect download speed and how things need to be downloaded. The speed of downloads is conveyed in its bit rate, this is the number of bits that are conveyed or processed per unit of time. For example if an average sized door was the bit rate and a person was the file to be downloaded the loading speed would be extremely quick. However if you were trying to fit an elephant through this door it would take an extremely long time. The average download speed of a computer is 2megabits per second.
Frame rates are the measure of the rate or frequency at which an image device produces unique consecutive images. The FPS (frames per second) of a video is the speed at which the images in the video are played, in British cinema the FPS of a movie is 25 FPS, and in American cinema it is 24 FPS. FPS can be compressed to about 12-12.5 FPS before you start really noticing a change, the lower the FPS is the more jerky a movie will seem, whereas the higher FPS the smoother the movie will run. Video files compressed for download are usually compressed to 12-12.5 FPS to make the file smaller making it easier to send or be downloaded.
Screen Resolutions convey the number of distinct pixels in each dimension that can be displayed; this can change the size of the screen to the amount of colour shown on the screen. The size of the screen can depend on the resolution you need for a good image, for example a smaller computer monitor would possibly only need a resolution of 800x600 to show a nice clear image, but a bigger screen may need a resolution of 1440x900 to show a clearer image.
File sizes are measured in; Kilobytes, Megabytes, Gigabytes, Terabytes, Petabytes, Exabytes, Zetabytes, and Yottabytes. 1 KB is the smallest size you can get, and you can fit 1000KB in 1 MB, this trend carries on for the rest of the spectrum; 1000 MB in 1 GB etc. The size of a file will depend on how fast it is downloaded from the internet; a smaller file size will be downloaded faster than a larger one.
Picture ratios are used for video production all over the world. The ratios are used to make sure there is a universal size for, film, TV etc. The old picture ration used to be 4:3 making video and TV extremely box shaped in size, nowadays however the picture ratio is 16:9 giving a more panoramic, widescreen view. The picture ration is only a guideline, because as long as you stick to the ratio it doesn’t matter about the size of it, the screen could be from 16cm x 9cm or even 16 miles x 9 miles, as long as the ratio stays the same the video will stay the same quality.
These videos have to be played on the right media players. If you have a DVD it would need to be played on a DVD player, or you would need to have a DVD drive on your computer. To play these on computers, you can get DVD programs for your computer, such as Power DVD, to give a good quality film. On Apple Macs, the primary media player is QuickTime, this is apples own media player and plays all videos made for Apple Mac, or downloaded onto a Mac computer. For Windows, the media player is Windows media player, which plays all video files from the internet, and also MP3 and WAV files for computers. This means you can listen to music as well as watch videos on this programme. For mobile phones you have Real player, which is a smaller media player and is what Smart phones etc use to play downloaded videos on. This is a lower quality player but works with smaller mobile videos. If you wanted to watch TV or listen to Radio on the internet when you wanted there are site such as BBC Iplayer, which lets you watch TV on demand and listen to radio from any of its various stations, live or Pre-recorded. Media players are good because it means that anyone can download videos and watch them rather than have to trouble with acquiring the correct codec for the job.
Streaming video is what is done on sites like YouTube or Newgrounds, and is majorly user-generated content. This means you can put anything you want on the internet to share with anyone; these videos are only viewable on the internet and don’t involve any downloading.
You can embed certain videos off YouTube onto a blog or any other website you may own. This is useful if you are writing up about these things or just want to show off a good video. Embedding involves taking the specific HTML format and copying it onto a different site to show the video as it is in its own little player. You can choose the sizes of these as well if you wanted a larger video than normal.
Videos can also be tagged with certain keywords associated with the content in the video, making the video searchable on Google, or Bing for example, this can help you get your video onto the web quicker and found by people searching for your keywords. This works on streamed videos as well as downloaded videos so you can choose to get the video either way.
Uses of Video in Interactive Media
Advertising is the biggest most widespread use of interactive media technology. Advertising is everywhere, on TV, on the internet, even through emails. Advertising is the easiest way of promoting a product and one of the cheapest, with advertising you can just show a quick video of what you are selling in action. On TV the adverts are mainly for products that are available in store such as; toys, food, or electronics. These always show the product and someone within the target audience of the product having fun and showing how it should be used, this will make the buyer want to acquire the product. On the internet, the majority of adverts are for downloads, and links to other sites. This can include charity websites or sites for music downloads, the sites that are being advertised will relate to the page you are on. For example if you are on a games website, such as Newgrounds, the adverts will most likely be for other gaming websites, or music/radio sites such as Jango the links will be for music download, or other bands.
There are 2 other types of advertising as well as the norm. The first of these are promotions, and promotional material. These can include things like free downloads or free trials to get you hooked onto the game, or program. Like World of Warcraft, you can download a free 10 day trial, but after this is over you have to pay the full amount if you want to keep on playing, this is a good way of promoting a product as if the person enjoys the trial they will want to keep playing.
The other type of advertising is viral marketing. This is a very sneaky way of advertising a product as most of the time you cant tell if it is meant to be promoting the product or is just a piece of user-generated content. Viral videos are put on sites for user-generated content sites, such as YouTube or Newgrounds. The videos will often only subtly hint at the product or just be a full blown parody of the product, the Bike Hero video on YouTube involves someone following a set track on their bike pressing the buttons to play the track. This was found to be a viral video after it was made by someone collaborating with the production company; these are very good ways of promoting products because they don’t require to be paid for seeing as it is free to upload onto these sites.
Short films are another use of video; these are films that are usually under 10 minutes in length. Short films are cheap ways of promoting the director, in the same way that a music video promotes an artist. Short films usually go straight to the point, consisting of a lot of action with a climax at the end. Film trailers are a kind of short film which is designed to promote a film, these are 3-4 minutes long and are action packed with some of the best parts of a film, but not giving away too much of the story. The film trailer for the film ‘Avatar’ is completely action packed and contains a little bit of drama, it shows you the basics of the film and the storyline, but doesn’t show you the ending as to not spoil it for you. These are good ways to promote the film and directors as, as long as they are good, will want you to know and watch more.
User-generated content sites are a good way to make a name for yourself as an up and coming producer, writer, or games designer. Sites like YouTube are free to use and free to upload videos too so if you wish to let people see videos etc that you have filmed and directed yourself, these are good ways of doing so. If you have a short film that you have filmed, with a low budget, you can put it on social networking sites so other people can view your work and you can get honest feedback.
If you wish to be a web game designer there are sites like Newgrounds which let you create and upload games for feedback from other designers and just members of the general gaming public. Sites like this can be very useful because if you have an idea for a game and you’re not sure how it would be received, you can upload it to these sites and get honest impartial feedback.
Blogs can be used if you have an idea for an article you are working on if you are a journalist of some sort, or even if you just wish to voice your opinions and ideas. Sites such as blog spot and blogger allow you to publish your own ideas so people of the general public can comment and see what is going on. There is also the option to comment on these which can help if it is a piece of work you are unsure about.
Virtual reality tours are primarily used on sites of estate agents and other property selling managements. With these you can go through a virtual tour of the house or property your thinking of buying from the comfort of your own seat. This can be extremely attractive to the buyer as if they live a busy lifestyle they can pick the houses they wish to view more carefully than from just a few select images. Also this is a clever thought by the realtor, as they can make the expensive houses look even better to persuade people to buy, as the buyer will be viewing all aspects of the home.
Another place to use VR tours is in museums. Museums such as the RAF museum have 360 panoramic tours to view some of the exhibits of the museum. This is clever because if people are thinking of going to the museum they can take a look on this site and see some of what they will be viewing. If this is what the viewer is interested in this will only spur them on more to go and visit the museum.
Universities also use VR tours to get prospective students to visit, and possibly apply to the university. This will get more students wanting to visit if the university shows to have good facilities for what they wish to study. They would also show the different dorm rooms in the university buildings, this would work in the same way as the real estate agents, as if the university has good dorm rooms, prospective students will want to go there to have a fairly nice place to stay.
E- Learning is a way to be taught via the internet by yourself. Sites such as the BBC have programs that can be used for self learning, if you wanted to learn about the Dinosaurs there are news articles, and even specific slideshows on the subject. There are also pages on the subject to learn about specific types of dinosaur, if you are looking to do research or just have an interest. There are also educational games that can be accessed on subjects. These let you play through certain scenarios as if you lived in the time or if you were a dinosaur yourself, with facts about what would happen along the way, so as you were playing you were learning as well. There are also other sites such as Sam learning, which is a revision site for GCSE’s and SAT’s. These contain question and answer slideshows to help revise for your chosen subject, it also has educational videos to watch while learning about your subjects. This is a very good way of learning as it is entirely self taught, therefore it shows you wish to learn and are going to concentrate, rather than being sat in front of someone talking to you.
Games are a form of entertainment and are accessible to anyone with internet access on a computer, or who own a games console. These are more popular with the younger audience as they offer a distraction to doing work. There are many kinds of gaming platforms to cater to everybody; there are games for little children all the way up to adults, depending on your preference. For example the game ‘Viva Piñata: Party Animals’ is a very colourful game and very easy to play, this would appeal to the younger audience as it involves a lot of paper talking animals competing against each other. Whereas the game ‘Borderlands’ is dank but cartoony in appearance with a lot of violence about it, this would appeal more to the teenage-young adult audience as it is a harder game and offers more of a challenge. Games are extremely good as most people like to go for them for a bit of entertainment, and can even be played with multiple people to offer a group playing experience.
There are 2 other types of advertising as well as the norm. The first of these are promotions, and promotional material. These can include things like free downloads or free trials to get you hooked onto the game, or program. Like World of Warcraft, you can download a free 10 day trial, but after this is over you have to pay the full amount if you want to keep on playing, this is a good way of promoting a product as if the person enjoys the trial they will want to keep playing.
The other type of advertising is viral marketing. This is a very sneaky way of advertising a product as most of the time you cant tell if it is meant to be promoting the product or is just a piece of user-generated content. Viral videos are put on sites for user-generated content sites, such as YouTube or Newgrounds. The videos will often only subtly hint at the product or just be a full blown parody of the product, the Bike Hero video on YouTube involves someone following a set track on their bike pressing the buttons to play the track. This was found to be a viral video after it was made by someone collaborating with the production company; these are very good ways of promoting products because they don’t require to be paid for seeing as it is free to upload onto these sites.
Short films are another use of video; these are films that are usually under 10 minutes in length. Short films are cheap ways of promoting the director, in the same way that a music video promotes an artist. Short films usually go straight to the point, consisting of a lot of action with a climax at the end. Film trailers are a kind of short film which is designed to promote a film, these are 3-4 minutes long and are action packed with some of the best parts of a film, but not giving away too much of the story. The film trailer for the film ‘Avatar’ is completely action packed and contains a little bit of drama, it shows you the basics of the film and the storyline, but doesn’t show you the ending as to not spoil it for you. These are good ways to promote the film and directors as, as long as they are good, will want you to know and watch more.
User-generated content sites are a good way to make a name for yourself as an up and coming producer, writer, or games designer. Sites like YouTube are free to use and free to upload videos too so if you wish to let people see videos etc that you have filmed and directed yourself, these are good ways of doing so. If you have a short film that you have filmed, with a low budget, you can put it on social networking sites so other people can view your work and you can get honest feedback.
If you wish to be a web game designer there are sites like Newgrounds which let you create and upload games for feedback from other designers and just members of the general gaming public. Sites like this can be very useful because if you have an idea for a game and you’re not sure how it would be received, you can upload it to these sites and get honest impartial feedback.
Blogs can be used if you have an idea for an article you are working on if you are a journalist of some sort, or even if you just wish to voice your opinions and ideas. Sites such as blog spot and blogger allow you to publish your own ideas so people of the general public can comment and see what is going on. There is also the option to comment on these which can help if it is a piece of work you are unsure about.
Virtual reality tours are primarily used on sites of estate agents and other property selling managements. With these you can go through a virtual tour of the house or property your thinking of buying from the comfort of your own seat. This can be extremely attractive to the buyer as if they live a busy lifestyle they can pick the houses they wish to view more carefully than from just a few select images. Also this is a clever thought by the realtor, as they can make the expensive houses look even better to persuade people to buy, as the buyer will be viewing all aspects of the home.
Another place to use VR tours is in museums. Museums such as the RAF museum have 360 panoramic tours to view some of the exhibits of the museum. This is clever because if people are thinking of going to the museum they can take a look on this site and see some of what they will be viewing. If this is what the viewer is interested in this will only spur them on more to go and visit the museum.
Universities also use VR tours to get prospective students to visit, and possibly apply to the university. This will get more students wanting to visit if the university shows to have good facilities for what they wish to study. They would also show the different dorm rooms in the university buildings, this would work in the same way as the real estate agents, as if the university has good dorm rooms, prospective students will want to go there to have a fairly nice place to stay.
E- Learning is a way to be taught via the internet by yourself. Sites such as the BBC have programs that can be used for self learning, if you wanted to learn about the Dinosaurs there are news articles, and even specific slideshows on the subject. There are also pages on the subject to learn about specific types of dinosaur, if you are looking to do research or just have an interest. There are also educational games that can be accessed on subjects. These let you play through certain scenarios as if you lived in the time or if you were a dinosaur yourself, with facts about what would happen along the way, so as you were playing you were learning as well. There are also other sites such as Sam learning, which is a revision site for GCSE’s and SAT’s. These contain question and answer slideshows to help revise for your chosen subject, it also has educational videos to watch while learning about your subjects. This is a very good way of learning as it is entirely self taught, therefore it shows you wish to learn and are going to concentrate, rather than being sat in front of someone talking to you.
Games are a form of entertainment and are accessible to anyone with internet access on a computer, or who own a games console. These are more popular with the younger audience as they offer a distraction to doing work. There are many kinds of gaming platforms to cater to everybody; there are games for little children all the way up to adults, depending on your preference. For example the game ‘Viva Piñata: Party Animals’ is a very colourful game and very easy to play, this would appeal to the younger audience as it involves a lot of paper talking animals competing against each other. Whereas the game ‘Borderlands’ is dank but cartoony in appearance with a lot of violence about it, this would appeal more to the teenage-young adult audience as it is a harder game and offers more of a challenge. Games are extremely good as most people like to go for them for a bit of entertainment, and can even be played with multiple people to offer a group playing experience.
Wednesday, 9 December 2009
Platforms for video in interactive media
The World Wide Web is the Biggest Platform for video in interactive Media. This is a resource available to everyone who can get access to a computer with internet access. These are available at the majority of public libraries if you don’t own one yourself. It contains various amounts of information about anything, if you are looking for research on a certain subject such as a music director, or even if you are just looking for a simple fact about a certain animal. There are a few different internet browsers available for download or which work specifically against a certain operating system, and they have different attributes when it comes to browsing. Firefox for example is the web browser for Linux operating systems, but can be downloaded for use on Microsoft PC’s; this favours a faster browsing speed than Microsoft internet explorer. Firefox is a favourite of mine as since I browse the internet a lot and download certain things like games etc it is preferable to me.
Another platform for video are E-mail attachments, these are files of some sort added onto an E-mail. This makes transferring data from person to person much easier. The files that can be added can be anything from a spreadsheet to an audio or video file. Files can also be sent to yourself via E-mail if you need to take the file to multiple places, this will make it easier.
DVD and CD rom’s are different ways of saving data you need to move other than a memory stick. DVD’s have a higher capacity for storing data than a CD so are primarily used for burning videos too. CD’s, having a smaller data capacity, are used for Music and other Audio files. CD’s are however becoming more redundant with people downloading MP3 files more often.
Kiosks are a newer platform in interactive media. They are interactive stations that can be found in places like bus stations or tourist hot-spots; these can give away a lot of useful information on the area around the Kiosk. For example a Kiosk at a bus station would be more likely to give information on bus timetables, and prices, other than information on the history on the bus stop. However a Kiosk at a tourist destination such as Big Ben in London would have information on the architectural and historical facts of the site.
Another newer form of video in interactive media is the red button click through on your TV. This has made searching for certain things much easier, it gives more variety to what you can watch, if Wimbledon was on the TV you would be able to press the red button and choose which game you wished to watch. This is also the case for news channels, you can choose whether to watch; the headlines, sport, weather etc, which helps if you are searching for news on a certain subject. Another use for the red button is gaming; on certain channels there is the option to press the red button and to be taken to a game relating to the channel. Usually you can carry on watching the programme while playing a game at the same time, although not entirely practical, it is extremely attractive to a younger audience.
Presentations, such as PowerPoint presentations, are mainly for expressing an idea or thought to a group of people who know nothing on the subject. Presentations can consist of entirely one typecast, such as entirely text, or entirely video, however are much more well received when they contain more than one to add variety and to not bore the subject. A PowerPoint presentation on Ancient Egypt for example, could not only contain facts about certain points, but also show still images of temples and pyramids to excite the subject rather than pages and pages of text. This is an extremely good way of getting a point across because it involves very little paperwork and you can also include videos, which can be a stronger way of describing something than just a still image.
Mobile phones and other handheld mobile devices are a platform that would mainly cater to the younger audiences. This is because younger people are more likely to be amazed with the ease and functionality of it, even if, in the case of a blackberry or smart phone, all of the functions aren’t going to be used. Seeing as the majority of people will be attracted to something due to its looks most handheld devices are designed to look smart and sleek, to make the majority of people think that their life cannot work without one. Games consoles are also an example of this, for they keep bringing out newer versions of the same thing with a very slight difference making you want the newer version. These are very successful forms of video in interactive media for anyone can use them from a young child to an upper class businessman, and seeing as nowadays most handheld devices have access to the internet, anything can be accessed from anywhere.
Another platform for video are E-mail attachments, these are files of some sort added onto an E-mail. This makes transferring data from person to person much easier. The files that can be added can be anything from a spreadsheet to an audio or video file. Files can also be sent to yourself via E-mail if you need to take the file to multiple places, this will make it easier.
DVD and CD rom’s are different ways of saving data you need to move other than a memory stick. DVD’s have a higher capacity for storing data than a CD so are primarily used for burning videos too. CD’s, having a smaller data capacity, are used for Music and other Audio files. CD’s are however becoming more redundant with people downloading MP3 files more often.
Kiosks are a newer platform in interactive media. They are interactive stations that can be found in places like bus stations or tourist hot-spots; these can give away a lot of useful information on the area around the Kiosk. For example a Kiosk at a bus station would be more likely to give information on bus timetables, and prices, other than information on the history on the bus stop. However a Kiosk at a tourist destination such as Big Ben in London would have information on the architectural and historical facts of the site.
Another newer form of video in interactive media is the red button click through on your TV. This has made searching for certain things much easier, it gives more variety to what you can watch, if Wimbledon was on the TV you would be able to press the red button and choose which game you wished to watch. This is also the case for news channels, you can choose whether to watch; the headlines, sport, weather etc, which helps if you are searching for news on a certain subject. Another use for the red button is gaming; on certain channels there is the option to press the red button and to be taken to a game relating to the channel. Usually you can carry on watching the programme while playing a game at the same time, although not entirely practical, it is extremely attractive to a younger audience.
Presentations, such as PowerPoint presentations, are mainly for expressing an idea or thought to a group of people who know nothing on the subject. Presentations can consist of entirely one typecast, such as entirely text, or entirely video, however are much more well received when they contain more than one to add variety and to not bore the subject. A PowerPoint presentation on Ancient Egypt for example, could not only contain facts about certain points, but also show still images of temples and pyramids to excite the subject rather than pages and pages of text. This is an extremely good way of getting a point across because it involves very little paperwork and you can also include videos, which can be a stronger way of describing something than just a still image.
Mobile phones and other handheld mobile devices are a platform that would mainly cater to the younger audiences. This is because younger people are more likely to be amazed with the ease and functionality of it, even if, in the case of a blackberry or smart phone, all of the functions aren’t going to be used. Seeing as the majority of people will be attracted to something due to its looks most handheld devices are designed to look smart and sleek, to make the majority of people think that their life cannot work without one. Games consoles are also an example of this, for they keep bringing out newer versions of the same thing with a very slight difference making you want the newer version. These are very successful forms of video in interactive media for anyone can use them from a young child to an upper class businessman, and seeing as nowadays most handheld devices have access to the internet, anything can be accessed from anywhere.
Tuesday, 3 November 2009
Task 1 - Purpose of Music Videos
Music videos are split into many different genres all specific to different types of people. When making a music video, one of the first things you have to do is designate a target audience.
For example if you were making a hip-hop video you would need to follow certain codes and conventions, for example to make a traditional hip-hop video there would be a lot of; dancing, women, champagne/crystal, designer clothes and a show of wealth etc. This kind of show usually relates to the lyrics of the song and is possibly what most people who listen to this kind of music aspire to be like; wealthy, popular individuals. Another example is of rock videos; these also have to follow certain rules but are completely different to a hip-hop video. In a rock music video you would expect to see the entire band on show instead of just the lead singer, also more often than not a rock video will follow some kind of storyline; however not necessarily has anything to do with the lyrics.
Music videos have a wide history, the first music video is claimed to be Tony Bennett’s ‘stranger in paradise’, where it is a film of him walking along Hyde Park in London. In 1961 Ozzie Nelson filmed a video of his son, Ricky, singing and showing various parts of the world, this was believed to be the first ever rock video. From here music videos moved on to what we now know, the first evidence of this was in 1962 where the Beatles major motion picture ‘A hard days night’ contained many musical segments. These segments are what most videos now are taken from. 1966 is when Bob Dylan made the first real music video, ‘homesick blues’ which has been imitated in other music videos, films, and parodies. The Beatles then went to new lengths to make their videos for ‘strawberry fields’ and ‘penny lane’, then in 1975 Queen released their music video for ‘Bohemian Rhapsody’ which is considered a landmark in music video history.
Music videos are designed to promote the artist and their music. A good music video will appeal to its target audience, and make them remember the music video whether they liked it or not. Music videos promote the artist and track by showing what the artist is about and how they want their music to be portrayed. Sum 41 for example usually have quite silly music videos which involve a lot of people jumping around and having a good time, or just them doing something relating to the lyrics. Their videos are usually memorable due to their foolish nature and their ability to make you laugh. Dance music artists, such as scooter, will primarily have people dancing in the video, showing that this is what their music is designed to make you want to do. But these effects will only adhere to you if you are the target audience.
You can usually tell if a music video is successful by judging the sales of the album and DVDs of the artist, you can also tell by how many views the video gets on sites like YouTube. Some people will usually buy an album or single to remind them of a particularly memorable music video; but the majority of people would watch their favourite music videos on You Tube or the bands website.
Bibliography
http://www.experiencefestival.com/a/Music_video_-_History_of_music_videos/id/1784952 November 16th 10am
http://en.wikipedia.org/wiki/Music_video November 15th 4pm
For example if you were making a hip-hop video you would need to follow certain codes and conventions, for example to make a traditional hip-hop video there would be a lot of; dancing, women, champagne/crystal, designer clothes and a show of wealth etc. This kind of show usually relates to the lyrics of the song and is possibly what most people who listen to this kind of music aspire to be like; wealthy, popular individuals. Another example is of rock videos; these also have to follow certain rules but are completely different to a hip-hop video. In a rock music video you would expect to see the entire band on show instead of just the lead singer, also more often than not a rock video will follow some kind of storyline; however not necessarily has anything to do with the lyrics.
Music videos have a wide history, the first music video is claimed to be Tony Bennett’s ‘stranger in paradise’, where it is a film of him walking along Hyde Park in London. In 1961 Ozzie Nelson filmed a video of his son, Ricky, singing and showing various parts of the world, this was believed to be the first ever rock video. From here music videos moved on to what we now know, the first evidence of this was in 1962 where the Beatles major motion picture ‘A hard days night’ contained many musical segments. These segments are what most videos now are taken from. 1966 is when Bob Dylan made the first real music video, ‘homesick blues’ which has been imitated in other music videos, films, and parodies. The Beatles then went to new lengths to make their videos for ‘strawberry fields’ and ‘penny lane’, then in 1975 Queen released their music video for ‘Bohemian Rhapsody’ which is considered a landmark in music video history.
Music videos are designed to promote the artist and their music. A good music video will appeal to its target audience, and make them remember the music video whether they liked it or not. Music videos promote the artist and track by showing what the artist is about and how they want their music to be portrayed. Sum 41 for example usually have quite silly music videos which involve a lot of people jumping around and having a good time, or just them doing something relating to the lyrics. Their videos are usually memorable due to their foolish nature and their ability to make you laugh. Dance music artists, such as scooter, will primarily have people dancing in the video, showing that this is what their music is designed to make you want to do. But these effects will only adhere to you if you are the target audience.
You can usually tell if a music video is successful by judging the sales of the album and DVDs of the artist, you can also tell by how many views the video gets on sites like YouTube. Some people will usually buy an album or single to remind them of a particularly memorable music video; but the majority of people would watch their favourite music videos on You Tube or the bands website.
Bibliography
http://www.experiencefestival.com/a/Music_video_-_History_of_music_videos/id/1784952 November 16th 10am
http://en.wikipedia.org/wiki/Music_video November 15th 4pm
Task 2 - Contemporary Music Video Research
Fatboy Slim - Weapon of choice
Weapon of choice by Fatboy slim was shot in 2000 in a Marriott Hotel in Los Angeles. The video took 2 days to shoot, and was finally released for the first time on March 12th 2001. The music video was directed by Spike Jonze, and choreographed by Michael Rooney, Christopher Walken and Spike Jonze.
The video stars Christopher Walken dancing throughout the hotel to the song and eventually ending up back where he started. He starts off seated and starts dancing to the beat of the song, dancing on tables and on an escalator at one point. 2.25 into the video Walken dances through a corridor filled with mirrors. This gives off the effect there are a lot of him dancing in one place and is very good looking visually. Also at 1.16 he starts dancing on an escalator to the beat of the song then runs down after he gets about halfway up. Finally at 1.50 he jumps onto a table and kicks off a pile of magazines showing a streak of rebellion which is then carried on later into the video when he is flying in the hotel lobby. Towards the end of the video at 2.53 Walken jumps off the first floor balcony and starts to fly around the Lobby, freely going from wall to wall, and eventually swooping down to a landing near the chair where he first started. This carries on his streak of rebelliousness through the video by defying the laws of gravity. This is a very good editing effect as it looks like he is actually flying by himself. This makes the video very memorable and would get people thinking about it often.
The music and visuals go together well because the music is very lively and upbeat, however has a minor dark tone to it. This works well with Christopher Walken because he is best known as being a villain. The music also goes well with the dancing because they are quick steps and go well with the general beat of the song. This keeps the viewer interested and would get them in the mood to dance about when they hear the song. The lyrics go well with the visuals as well because Walken dances in time with the lyrics and does actions pertaining to them. At 2.05 the lyrics are “you walk without rhythm, and it won’t attract the worm” and he walks in a slick kind of way with his hands in his pockets. At 1.35 the lyrics repeat “you can blow with this, you can blow with that” and he does a different dance move to each one. This works with the beat as well and doesn’t look like he is just doing random dance moves.The video is mainly narrative and performance based. The entire video shows the story of Walken dancing through the hotel to the music. From when he is sitting in his seat, then dancing all the way through the hotel. This involves him; dancing through the lobby, on tables, on an escalator, through corridors, in an elevator, then finally flying over the hotel lobby after jumping off the balcony. However it is also performance based seeing as he is dancing through all of these locations except for when he is flying.
This promo promotes the image of the band well as it is very lively and upbeat with the music and dancing, however also showing a slightly darker side to it with Christopher Walken and the sub tone to the music. It also shows them having some good connections in the industry seeing as they managed to get a famous actor to star in their video. I feel that this promo is intended for audiences between 20-30 year olds because Walken is a slightly older actor and not many young people would recognise him. Also the tone of music seems to be something that would be enjoyed, as it is not too heavy but is still upbeat and will put a smile on your face.
Oasis - Morning glory
Morning Glory by Oasis was directed by Jake Scott, and was first aired in October 1995. A morning glory is a kind of flower. Its blossoms open early in the morning and close by noon, and its seeds can also be used as a hallucinogen. Morning Glory also refers to a waking up with an erection in the morning, the joke being he's asking his penis, "What's the story?"
The video is of the band playing the song in their apartment, while people are walking past getting annoyed with the loud music and the band won’t open their door to anyone. When the camera is in the apartment the shots are very quick going from person to person and different angles of the lead singer, following him through the 2 rooms of the apartment. This gives the video a bit of a scatty feeling to it. The light in the apartment is also quite dark even though the windows are open, and light should be shining through. I think this shows that what they are doing is a dark thing and they need to “wake up” from what they are doing and see the light. In contrast when the camera is looking out to the corridor from the apartment through the keyhole it uses a fisheye lens giving this part a bit of a surreal feeling. Compared to inside the apartment it is very light and the people are of sane mind. This means that they are knocking furiously on the door wanting them to stop playing such loud music. During the opening shot of the clouds and building outside it is in sepia tone making everything seem red and not like it belongs in the real world.
The lyrics and visuals have a strong relationship as the lyrics are singing about the drug ‘morning glory’ and how it can affect your life. In the video the band is acting as if they are under the influence of this drug and are shut in their own little world where they can’t hear anyone else. The lyrics “wake up” show they need to realise that they are ruining their lives by using this drug, and haven’t got a stable future if they carry on. The opening line of the song is a reference to cocaine, “when you’re chained to the mirror and the razorblade”, refers to when you are cutting up cocaine for snorting. This is another drug reference enhancing their point that it isn’t the path best travelled. "Tomorrow never knows what it doesn't know too soon" is saying when people are addicted to cocaine, usually they live day to day by just keeping the drug in their system and constantly using it leading them into an eventual downfall which they can’t get out of. The music and the visuals work well together because the music is loud and not to the majority of peoples tastes, so when the people walk past and are knocking on the door it shows that they are not happy about it and want it to stop. About halfway through the song a mob boss kind of character walks through the halls with his two big bodyguards, this could be an example of intertextuality in the music video.
During the guitar solo the band are kicking a football around the apartment while under the influence of drugs of alcohol, which is seen a lot in the British indie culture. It just shows them having fun and not giving into anything anyone else is saying. When the angry neighbours are yelling at them to turn the music down they ignore them because they just want to do their own thing. The video mainly follows a narrative because the band is playing very loud music out of a small apartment, this leads to a lot of different people (few who enjoy it) to turn up at their door. By the end of the video everyone in the building ends up going to their door and banging on it trying to knock it down to get them all to shut up. This again shows the fact that they are all doing what they want and won’t take notice of anyone but themselves.
The promo promotes the band very well, for it is showing them as what they are; a group of lads who want nothing more than to have fun without being disturbed. The message about drugs is more subliminal than anything else as by listening to the song first time you wouldn’t know. I feel the intended audience for this video is people in their late teens, or young adults. This is because the drug scene and the being a rebel would appeal to them, also the fact they are playing football would also appeal. Another audience is people who just like the indie style of music, this is because that is the general genre of this song and band.
Bibliography
Fatboy Slim
http://www.songfacts.com/detail.php?id=1543 November 12th 3pm
http://www.mvdbase.com/video.php?id=10474 November 12th 3pm
Oasis
http://www.songfacts.com/detail.php?id=4027 November 12th 3pm
http://www.mvdbase.com/video.php?id=20772 November 12th 3pm
Weapon of choice by Fatboy slim was shot in 2000 in a Marriott Hotel in Los Angeles. The video took 2 days to shoot, and was finally released for the first time on March 12th 2001. The music video was directed by Spike Jonze, and choreographed by Michael Rooney, Christopher Walken and Spike Jonze.
The video stars Christopher Walken dancing throughout the hotel to the song and eventually ending up back where he started. He starts off seated and starts dancing to the beat of the song, dancing on tables and on an escalator at one point. 2.25 into the video Walken dances through a corridor filled with mirrors. This gives off the effect there are a lot of him dancing in one place and is very good looking visually. Also at 1.16 he starts dancing on an escalator to the beat of the song then runs down after he gets about halfway up. Finally at 1.50 he jumps onto a table and kicks off a pile of magazines showing a streak of rebellion which is then carried on later into the video when he is flying in the hotel lobby. Towards the end of the video at 2.53 Walken jumps off the first floor balcony and starts to fly around the Lobby, freely going from wall to wall, and eventually swooping down to a landing near the chair where he first started. This carries on his streak of rebelliousness through the video by defying the laws of gravity. This is a very good editing effect as it looks like he is actually flying by himself. This makes the video very memorable and would get people thinking about it often.
The music and visuals go together well because the music is very lively and upbeat, however has a minor dark tone to it. This works well with Christopher Walken because he is best known as being a villain. The music also goes well with the dancing because they are quick steps and go well with the general beat of the song. This keeps the viewer interested and would get them in the mood to dance about when they hear the song. The lyrics go well with the visuals as well because Walken dances in time with the lyrics and does actions pertaining to them. At 2.05 the lyrics are “you walk without rhythm, and it won’t attract the worm” and he walks in a slick kind of way with his hands in his pockets. At 1.35 the lyrics repeat “you can blow with this, you can blow with that” and he does a different dance move to each one. This works with the beat as well and doesn’t look like he is just doing random dance moves.The video is mainly narrative and performance based. The entire video shows the story of Walken dancing through the hotel to the music. From when he is sitting in his seat, then dancing all the way through the hotel. This involves him; dancing through the lobby, on tables, on an escalator, through corridors, in an elevator, then finally flying over the hotel lobby after jumping off the balcony. However it is also performance based seeing as he is dancing through all of these locations except for when he is flying.
This promo promotes the image of the band well as it is very lively and upbeat with the music and dancing, however also showing a slightly darker side to it with Christopher Walken and the sub tone to the music. It also shows them having some good connections in the industry seeing as they managed to get a famous actor to star in their video. I feel that this promo is intended for audiences between 20-30 year olds because Walken is a slightly older actor and not many young people would recognise him. Also the tone of music seems to be something that would be enjoyed, as it is not too heavy but is still upbeat and will put a smile on your face.
Oasis - Morning glory
Morning Glory by Oasis was directed by Jake Scott, and was first aired in October 1995. A morning glory is a kind of flower. Its blossoms open early in the morning and close by noon, and its seeds can also be used as a hallucinogen. Morning Glory also refers to a waking up with an erection in the morning, the joke being he's asking his penis, "What's the story?"
The video is of the band playing the song in their apartment, while people are walking past getting annoyed with the loud music and the band won’t open their door to anyone. When the camera is in the apartment the shots are very quick going from person to person and different angles of the lead singer, following him through the 2 rooms of the apartment. This gives the video a bit of a scatty feeling to it. The light in the apartment is also quite dark even though the windows are open, and light should be shining through. I think this shows that what they are doing is a dark thing and they need to “wake up” from what they are doing and see the light. In contrast when the camera is looking out to the corridor from the apartment through the keyhole it uses a fisheye lens giving this part a bit of a surreal feeling. Compared to inside the apartment it is very light and the people are of sane mind. This means that they are knocking furiously on the door wanting them to stop playing such loud music. During the opening shot of the clouds and building outside it is in sepia tone making everything seem red and not like it belongs in the real world.
The lyrics and visuals have a strong relationship as the lyrics are singing about the drug ‘morning glory’ and how it can affect your life. In the video the band is acting as if they are under the influence of this drug and are shut in their own little world where they can’t hear anyone else. The lyrics “wake up” show they need to realise that they are ruining their lives by using this drug, and haven’t got a stable future if they carry on. The opening line of the song is a reference to cocaine, “when you’re chained to the mirror and the razorblade”, refers to when you are cutting up cocaine for snorting. This is another drug reference enhancing their point that it isn’t the path best travelled. "Tomorrow never knows what it doesn't know too soon" is saying when people are addicted to cocaine, usually they live day to day by just keeping the drug in their system and constantly using it leading them into an eventual downfall which they can’t get out of. The music and the visuals work well together because the music is loud and not to the majority of peoples tastes, so when the people walk past and are knocking on the door it shows that they are not happy about it and want it to stop. About halfway through the song a mob boss kind of character walks through the halls with his two big bodyguards, this could be an example of intertextuality in the music video.
During the guitar solo the band are kicking a football around the apartment while under the influence of drugs of alcohol, which is seen a lot in the British indie culture. It just shows them having fun and not giving into anything anyone else is saying. When the angry neighbours are yelling at them to turn the music down they ignore them because they just want to do their own thing. The video mainly follows a narrative because the band is playing very loud music out of a small apartment, this leads to a lot of different people (few who enjoy it) to turn up at their door. By the end of the video everyone in the building ends up going to their door and banging on it trying to knock it down to get them all to shut up. This again shows the fact that they are all doing what they want and won’t take notice of anyone but themselves.
The promo promotes the band very well, for it is showing them as what they are; a group of lads who want nothing more than to have fun without being disturbed. The message about drugs is more subliminal than anything else as by listening to the song first time you wouldn’t know. I feel the intended audience for this video is people in their late teens, or young adults. This is because the drug scene and the being a rebel would appeal to them, also the fact they are playing football would also appeal. Another audience is people who just like the indie style of music, this is because that is the general genre of this song and band.
Bibliography
Fatboy Slim
http://www.songfacts.com/detail.php?id=1543 November 12th 3pm
http://www.mvdbase.com/video.php?id=10474 November 12th 3pm
Oasis
http://www.songfacts.com/detail.php?id=4027 November 12th 3pm
http://www.mvdbase.com/video.php?id=20772 November 12th 3pm
Task 3 - Music Video Director Research
Director - Nigel Dick
Nigel Andrew Robertson Dick was born on 21st of March 1953 in Catterick, North Yorkshire. He has a degree in architecture from the University of Bath and then went on to pursue a career in the record business. Nigel Dick started out his career at ‘Stiff Records’ where he worked with the likes of; Madness, Ian Dury, and the Plasmatics for 5 years. He then moved onto Phonogram records in the early 80’s and got the job of directing the original ‘Band Aid’ video which got him contacts like Bono, Bowie, Boy George, Phil Collins, and Sting. These were influential people in his rise to being a great music director. Since then he has filmed over 300 music videos for various artists, such as Nickleback, Staind, and Brittney Spears.
I think his intended target audiences for his music videos are teenagers and young adults. I think this because the majority of videos he has directed are either pop and rock videos. His video for Nickleback -Photograph is a light happy video for a song with quite sad lyrics. It corresponds to the lyrics though, as although they may be sad they have a happy reminiscing undertone. The video contains the band performing and showing shots that correspond to the lyrics of the song. During the verses the shots are slow and show what the lyrics are about, this gives a calm impression which will relax you with the lyrics of the song. However when the song picks up in the chorus and gets louder the shots get much shorter and just keep changing from members of the band and their instruments. During the second verse the camera is mildly shaky as if being filmed by someone with a handheld camera, this works well with the shot as it is of a lot of older teenagers having fun and chasing each other around their cars.
Another video by Nigel Dick is Outside, by Staind. This is completely different than the Nickleback video as it seems to be directed at an older audience. The video was shot at the 1999 family values tour in Mississippi, with backing vocals by Fred Durst of Limp Bizkit. The song is vey downtrodden and sad, Nigel portrays this very well as there are a lot of shots which just fade in and out and give you a kind of concentrated feel. The song is more about the lyrics than the music so instead of the usual rock persona of a really heavy video where everyone is having fun, it shows a different side to these kinds of bands which people aren’t familiar with. Quite a few shots are of the band just as they are, having a peaceful cigarette, or signing things for fans. This video was filmed live, except for some parts which are of fans walking into the stadium, or of the band relaxing and joking around with each other.
The audience responds well to these videos, Outside got comments like “AMAZIN” and this shows that Nigel has done what he was meant to do, create a music video that is respected by the target audience and that they like. Photograph’s video gives people a different feeling, it gives people a feeling of reminiscing of when they were young and lived in a small town like the one in the video “I grew up in a small town but the fact is that we all grow up and move on”. It even makes young people realise that even though they live in a small town and it may be boring, that they will miss it when they grow up and eventually move away “I want teenage years just to go slowly because I will miss everything in my little town, even my family”.
Bibliography
http://www.mvdbase.com/tech.php?last=Dick&first=Nigel November 12th 3pm
http://www.mvdbase.com/video.php?id=41252 November 12th 3pm
http://www.mvdbase.com/video.php?id=26453 November 12th 3pm
http://www.songfacts.com/detail.php?id=5075 November 12th 3pm
http://www.songfacts.com/detail.php?id=1511 November 12th 3pm
http://en.wikipedia.org/wiki/Nigel_Dick November 16th 10am
http://www.nigeldick.com/ November 16th 10am
Nigel Andrew Robertson Dick was born on 21st of March 1953 in Catterick, North Yorkshire. He has a degree in architecture from the University of Bath and then went on to pursue a career in the record business. Nigel Dick started out his career at ‘Stiff Records’ where he worked with the likes of; Madness, Ian Dury, and the Plasmatics for 5 years. He then moved onto Phonogram records in the early 80’s and got the job of directing the original ‘Band Aid’ video which got him contacts like Bono, Bowie, Boy George, Phil Collins, and Sting. These were influential people in his rise to being a great music director. Since then he has filmed over 300 music videos for various artists, such as Nickleback, Staind, and Brittney Spears.
I think his intended target audiences for his music videos are teenagers and young adults. I think this because the majority of videos he has directed are either pop and rock videos. His video for Nickleback -Photograph is a light happy video for a song with quite sad lyrics. It corresponds to the lyrics though, as although they may be sad they have a happy reminiscing undertone. The video contains the band performing and showing shots that correspond to the lyrics of the song. During the verses the shots are slow and show what the lyrics are about, this gives a calm impression which will relax you with the lyrics of the song. However when the song picks up in the chorus and gets louder the shots get much shorter and just keep changing from members of the band and their instruments. During the second verse the camera is mildly shaky as if being filmed by someone with a handheld camera, this works well with the shot as it is of a lot of older teenagers having fun and chasing each other around their cars.
Another video by Nigel Dick is Outside, by Staind. This is completely different than the Nickleback video as it seems to be directed at an older audience. The video was shot at the 1999 family values tour in Mississippi, with backing vocals by Fred Durst of Limp Bizkit. The song is vey downtrodden and sad, Nigel portrays this very well as there are a lot of shots which just fade in and out and give you a kind of concentrated feel. The song is more about the lyrics than the music so instead of the usual rock persona of a really heavy video where everyone is having fun, it shows a different side to these kinds of bands which people aren’t familiar with. Quite a few shots are of the band just as they are, having a peaceful cigarette, or signing things for fans. This video was filmed live, except for some parts which are of fans walking into the stadium, or of the band relaxing and joking around with each other.
The audience responds well to these videos, Outside got comments like “AMAZIN” and this shows that Nigel has done what he was meant to do, create a music video that is respected by the target audience and that they like. Photograph’s video gives people a different feeling, it gives people a feeling of reminiscing of when they were young and lived in a small town like the one in the video “I grew up in a small town but the fact is that we all grow up and move on”. It even makes young people realise that even though they live in a small town and it may be boring, that they will miss it when they grow up and eventually move away “I want teenage years just to go slowly because I will miss everything in my little town, even my family”.
Bibliography
http://www.mvdbase.com/tech.php?last=Dick&first=Nigel November 12th 3pm
http://www.mvdbase.com/video.php?id=41252 November 12th 3pm
http://www.mvdbase.com/video.php?id=26453 November 12th 3pm
http://www.songfacts.com/detail.php?id=5075 November 12th 3pm
http://www.songfacts.com/detail.php?id=1511 November 12th 3pm
http://en.wikipedia.org/wiki/Nigel_Dick November 16th 10am
http://www.nigeldick.com/ November 16th 10am
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