Director - Nigel Dick
Nigel Andrew Robertson Dick was born on 21st of March 1953 in Catterick, North Yorkshire. He has a degree in architecture from the University of Bath and then went on to pursue a career in the record business. Nigel Dick started out his career at ‘Stiff Records’ where he worked with the likes of; Madness, Ian Dury, and the Plasmatics for 5 years. He then moved onto Phonogram records in the early 80’s and got the job of directing the original ‘Band Aid’ video which got him contacts like Bono, Bowie, Boy George, Phil Collins, and Sting. These were influential people in his rise to being a great music director. Since then he has filmed over 300 music videos for various artists, such as Nickleback, Staind, and Brittney Spears.
I think his intended target audiences for his music videos are teenagers and young adults. I think this because the majority of videos he has directed are either pop and rock videos. His video for Nickleback -Photograph is a light happy video for a song with quite sad lyrics. It corresponds to the lyrics though, as although they may be sad they have a happy reminiscing undertone. The video contains the band performing and showing shots that correspond to the lyrics of the song. During the verses the shots are slow and show what the lyrics are about, this gives a calm impression which will relax you with the lyrics of the song. However when the song picks up in the chorus and gets louder the shots get much shorter and just keep changing from members of the band and their instruments. During the second verse the camera is mildly shaky as if being filmed by someone with a handheld camera, this works well with the shot as it is of a lot of older teenagers having fun and chasing each other around their cars.
Another video by Nigel Dick is Outside, by Staind. This is completely different than the Nickleback video as it seems to be directed at an older audience. The video was shot at the 1999 family values tour in Mississippi, with backing vocals by Fred Durst of Limp Bizkit. The song is vey downtrodden and sad, Nigel portrays this very well as there are a lot of shots which just fade in and out and give you a kind of concentrated feel. The song is more about the lyrics than the music so instead of the usual rock persona of a really heavy video where everyone is having fun, it shows a different side to these kinds of bands which people aren’t familiar with. Quite a few shots are of the band just as they are, having a peaceful cigarette, or signing things for fans. This video was filmed live, except for some parts which are of fans walking into the stadium, or of the band relaxing and joking around with each other.
The audience responds well to these videos, Outside got comments like “AMAZIN” and this shows that Nigel has done what he was meant to do, create a music video that is respected by the target audience and that they like. Photograph’s video gives people a different feeling, it gives people a feeling of reminiscing of when they were young and lived in a small town like the one in the video “I grew up in a small town but the fact is that we all grow up and move on”. It even makes young people realise that even though they live in a small town and it may be boring, that they will miss it when they grow up and eventually move away “I want teenage years just to go slowly because I will miss everything in my little town, even my family”.
Bibliography
http://www.mvdbase.com/tech.php?last=Dick&first=Nigel November 12th 3pm
http://www.mvdbase.com/video.php?id=41252 November 12th 3pm
http://www.mvdbase.com/video.php?id=26453 November 12th 3pm
http://www.songfacts.com/detail.php?id=5075 November 12th 3pm
http://www.songfacts.com/detail.php?id=1511 November 12th 3pm
http://en.wikipedia.org/wiki/Nigel_Dick November 16th 10am
http://www.nigeldick.com/ November 16th 10am
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